OLD MEETS BOLD: HOW VINTAGE FASHION STOLE THE SHOW IN PARIS - PROVING PRELOVED IS THE FUTURE!

Paris Fashion Week has spoken, and the verdict is in: quiet luxury is out, and ‘boom boom’ is in. But what does that mean for fashion lovers who want to be both stylish and sustainable? The answer lies in preloved fashion - where timeless luxury meets conscious shopping.

The fashion industry is in the midst of a vibe shift. Gone are the days of whisper-soft minimalism; in its place, bold statements, visible hierarchy, and unapologetic opulence are making a comeback. And what’s more boom boom than a vintage mink coat? Gabriela Hearst made waves at Paris Fashion Week by showcasing pieces crafted from repurposed vintage fur, reigniting the conversation about sustainability and ethical fashion. “We bought all these old mink coats in Italy, and pieced them together,” she said after her show. Her collection also featured innovative alternatives, such as faux fur made from silk schappe, a material derived from leftover silk cocoon fibres, and real python sourced from Florida’s invasive species, demonstrating how fashion can repurpose materials with an environmental purpose.

Hearst’s use of vintage fur highlights a renewed debate in fashion: is real fur or faux fur the more sustainable choice? While real fur raises concerns about animal welfare, mass-produced faux fur - often made from plastic - poses its own environmental challenges. Critics argue that even when made from recycled plastic, faux fur remains problematic, as plastic bottles can be recycled multiple times, whereas a faux fur coat ultimately ends up in landfill. The conversation is no longer black and white, but rather a complex discussion about materials, longevity, and sustainability in fashion.

For fashion lovers looking to channel that Parisian runway energy without the guilt, preloved couture offers the perfect solution. A statement coat with history? Check. A designer handbag that tells a story? Absolutely. Shush London’s curated collection of preloved designer pieces allows you to embrace the best of both worlds - luxury fashion with a conscience.

Beyond fur, another standout trend from Paris Fashion Week was intimacy - shows were stripped back, audiences were closer to the clothes, and the focus was on craftsmanship rather than spectacle. It’s a reminder that fashion isn’t just about fleeting trends; it’s about investing in pieces that stand the test of time. A beautifully tailored jacket, a handbag crafted to last generations - these are the wardrobe icons that truly define personal style.

Fur coats, whether real or faux, have long been synonymous with glamour, warmth, and effortless sophistication. A well-chosen fur coat isn’t just a statement piece; it’s a practical investment that keeps you warm while exuding timeless elegance. Whether draped over a chic evening dress or layered with casual winter essentials, a vintage fur coat instantly elevates any outfit. And with preloved options, you can embrace this luxurious look with a sustainable mindset, giving exquisite pieces a second life while staying cosy in undeniable style.

At Shush London, we believe in the power of preloved fashion to make luxury more accessible, more ethical, and more exciting. Why chase new when you can own something with character, history, and a reduced environmental impact? Whether you’re leaning into the boom boom aesthetic or prefer a more refined take on luxury, our collection is here to help you make a statement - sustainably.

Paris Fashion Week has set the tone for the season, and the message is clear: preloved is the future of luxury. So why not make it yours?  Here's some of our teams top picks: